Waterford Greenway Lands ‘Best Public Sector’ Award

Springboard PR & Marketing and Waterford City & County Council has scooped the ‘Best Public Sector Campaign’ for the launch of the Waterford Greenway at the Awards for Excellence in Public Relations 2018.

The 46km Waterford Greenway, Ireland’s longest off-road walking and cycling trail, which officially opened in March 2017, stretches from Waterford City to Dungarvan and is a key attraction as part of Fáilte Ireland’s Ancient East experience.

Springboard’s Managing Director and Strategic Lead, Susie Horgan said: “To be shortlisted alone was such an honour, and to have won it is an achievement. The launch of the Waterford Greenway was a fantastic PR and digital campaign to work on, and we are delighted to see that it’s fast becoming one of the top tourism attractions in Ireland.”

Michael Quinn, Deputy Chief Executive and Director of Economic Development & Planning at Waterford City & County Council, added: “This award is reflective of the hard work and dedication that was put into promoting the Greenway ahead of, and during, the launch.

“This significantly contributed to almost 250,000 people either cycling or walking the Waterford Greenway last year. It’s an extraordinary achievement, which in turn, has transformed Waterford and boosted the local economy.”

Now its 25th year the Awards for Excellence scheme celebrates best practice in Irish PR, public affairs and communications. This year’s presentation took place at a gala lunch in the Shelbourne Hotel in Dublin, hosted by Public Relations Consultants Association (Ireland), the Public Relations Institute of Ireland (PRII) and Chartered Institute of Public Relations Northern Ireland (CIPRNI).